Get your questions answered


What is Viceversa?

Viceversa is a startup that operates a revenue sharing model aimed at helping digital companies grow their figures by investing in digital advertising.


In Brief

The suggested amount to be invested in digital advertising is evaluated on the base of business performances and is provided bi-weekly by Viceversa. The payment of the consulting and marketing service is made periodically as a fixed percentage of revenues. This means we will share growth as well as downturns and you'll pay Viceversa for the offered services at the pace of your growth.

  • What kind of companies is Viceversa suited for?

    Viceversa is looking for online businesses in a broad range of industries operating an e-commerce, SaaS, marketplace, apps & games or subscription-based business model. It is not necessary that the company is already cash positive; but it must be incorporated and able to demonstrate a steady revenue track record (at least six months) and defined marketing performances.

  • Why is Viceversa different from other funding options?

    Unlike venture capital, Viceversa offers companies resources for growing their turnover without giving away shares and control of the business. Equity is the most expensive way to sustain growth of sales and many early stage businesses have no choice but to turn to this method due to a lack of guarantees. Viceversa offers a fair and flexible alternative that is aligned to your speed of growth. No loss of control, no due dates: a periodic marketing investment which you can pay for as your revenue grows.


How does it work?

  • What do I need to qualify for Viceversa?

    Any European incorporated company with at least six months of trading history in the e-commerce, SaaS, marketplace, apps & games or online subscription-based businesses can apply for Viceversa. The first step to see whether your business qualify and how much you can be eligible for, is to complete the 3-minute survey on our homepage. We'll get back within 24 hours to confirm your eligibility.

  • What kind support is Viceversa gonna give me?

    Viceversa is here to help you grow your sales figures so we’ll provide you the resources to implement marketing activities, in particular digital marketing ones. If you need to sustain other costs directly related to sales growth please let us know and we can discuss it further.

  • Will applying affect my credit score?

    Applying for Viceversa won't affect your personal credit score. We determine your eligibility by analyzing your actual business metrics.

  • How long does the evaluation process take?

    The entire process (application, offer, negotiation, approval, marketing investments) can be completed in as little as a few days. Large advances and applications requiring special evaluations or analyses may take longer.

  • What information do you need to verify my business?

    In order to verify your business we need to assess your business performance. So we'll ask you to connect us to your business' existing sales and marketing platforms like Shopify, WooCommerce, Facebook or GoogleAds. We'll also ask you for some company related documents like the last financial statements

  • How will Viceversa use my data?

    We are aware of the importance of keeping your information completely confidential and secure. We only use data for making our investment decision and we never sell your data to third parties.


What is the cost of the service?

We remunerate our service as a multiple of the costs incurred for digital marketing marketing activities ranging from 1.05x and 1.10x.

  • How is the multiple determined?

    Depending on your track record and the effectiveness of digital marketing activities you will be automatically assigned a specific multiple.

Supply of resources

How will you provide for the necessary resources?

You'll be given access to a wallet on which we will top up your periodic budget for marketing investments as agreed in the contract for a fixed number of periods.

  • How quickly?

    Once the contract is signed, the resources will be immediately available on your wallet.



  • How do I return the multiple?

    The multiple is repaid each period as a percentage of your revenues (weekly, biweekly, monthly) as long as all the multiple is returned. There is not a fixed deadline, we will share the risk of the business!

  • What is the Revenue Sharing Percentage (RSP)?

    The RSP is the percentage of your revenues you'll be required to share with Viceversa for contributing your business with marketing investments. The percentage will usually depend on the amount you receive but is never higher than 20% of your revenue.

  • Can the Revenue Sharing Percentage be changed?

    Once you sign the contract, a maximum percentage applicable to the revenue sharing will be agreed. Each period you'll receive a budget to be spent on marketing and, we reserve the right to offer a lower percentage in case you'll be outperforming our expectations.

  • When does automatic payment start?

    You'll have a grace period after which you'll begin to share your weekly, biweekly or monthly revenues, according to the offer you received from the platform.

Investing in growth is not an option!

Revenue Sharing is what you need to push your company to new heights. A solution tailored for your business, built on real business data.

Don’t use a bazooka to kill a mosquito! Equity may not be the best option to grow your sales.

get started